Watchup app woos millennials with custom-curated news streaming
TV news has a problem with younger viewers: It doesn't have enough of them.
It's why some outlets have signed on with tech entrepreneur Adriano Farano, who is betting he can bring video journalism to young viewers who are growing up with smartphones, tablets and the convenience of viewing what they want whenever they want.
Farano is the co-founder and chief executive of Watchup, an app that can set up a customized streaming online video newscast using stories from established TV news outlets. "We have long-term vision," he said. "What Netflix and iTunes have done for entertainment is what we want to do for the news industry."
Consumers can download Watchup for free and then select topics of interests and news sources. The app creates an ad-supported video newscast based on the choices.
Watchup already has more than 100 national and global news-gathering partners providing content, including Fox News, Sky News, Bloomberg, PBS NewsHour and the Wall Street Journal.
The Menlo Park-based company will announce a major deal Monday that gives it access to reports generated by 30 local news operations from Tribune Media's TV stations including KTLA in Los Angeles, WGN in Chicago and WPIX in New York.
lRelated TV execs, advertisers in 4-day war over audience-count rules
Farano said there are more deals with TV station groups in the works that he expects to complete in the next few weeks and hopes to eventually cover the entire U.S.
Watchup will need as much distinctive content as it can get as established news networks are becoming more aggressive about moving into the streaming-video market where advertiser demand is growing.
CBS News and MSNBC have both recently unveiled online news services aimed at reaching beyond the audiences that find them on TV.
Wall TV Installation | TV Installer | TV installation in Los Angels
TV news has a problem with younger viewers: It doesn't have enough of them.
It's why some outlets have signed on with tech entrepreneur Adriano Farano, who is betting he can bring video journalism to young viewers who are growing up with smartphones, tablets and the convenience of viewing what they want whenever they want.
Consumers can download Watchup for free and then select topics of interests and news sources. The app creates an ad-supported video newscast based on the choices.
Watchup already has more than 100 national and global news-gathering partners providing content, including Fox News, Sky News, Bloomberg, PBS NewsHour and the Wall Street Journal.
The Menlo Park-based company will announce a major deal Monday that gives it access to reports generated by 30 local news operations from Tribune Media's TV stations including KTLA in Los Angeles, WGN in Chicago and WPIX in New York.
lRelated TV execs, advertisers in 4-day war over audience-count rules
Farano said there are more deals with TV station groups in the works that he expects to complete in the next few weeks and hopes to eventually cover the entire U.S.
Watchup will need as much distinctive content as it can get as established news networks are becoming more aggressive about moving into the streaming-video market where advertiser demand is growing.
CBS News and MSNBC have both recently unveiled online news services aimed at reaching beyond the audiences that find them on TV.
Wall TV Installation | TV Installer | TV installation in Los Angels
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